Adwords how long under review

Finally, all your ad elements are put in place, like negative keywords, ad copy, structured snippets, and ad text. While this is happening, you need to invest time in giving your agency what they need.

Make yourself available to answer their questions. Every great AdWords campaign is a work in progress. By that we mean, you need to continually optimise your campaign to get better and better results. This is where a PPC agency will offer clear advantages. Dedicated specialists focus solely on mining for insights and will help you make data-driven decisions. Image Source: Klipfolio.

Better still, the agency has time and resources to dedicate to testing different elements of your campaign to see what combinations get better results. This can save you a heap of time, effort and frustration, while getting you to the best ROI faster. Your ad has been submitted to Google for review, so now you just wait for it to go live, right? Is there offensive content? Are you including prohibited content? First, consider the fact that Google literally has millions of advertisers using its platform.

Image Source: AdEspresso. Prohibited practices , such as data collection, misrepresentation, and anything else that abuses the ad network. Restricted content , such as adult content, gambling, political content etc. Editorial and technical issues , which is anything that is annoying or difficult for your users to interact with.

This is where there are massive advantages to having a PPC agency behind the wheel of your Google Ads campaign. The best PPC agencies stay up to date with the latest AdWords policies and guidelines — it makes their job easier and ensures they do the best by their clients. When you work with a certified Google Premier Partner, like OMG, you can be confident that they know the ins and outs of the advertising platform.

For you, this makes the whole process much quicker and stress-free, because the agency knows the content they can and cannot use in your ad.

Is it time to increase the budget to bring more clicks to your site? Work out whether the increase in revenue will outweigh the increase in costs and campaigns. We use search query reports to see what your potential customers are searching for. This helps refine your keyword list. Most keyword lists need some attention and fine-tuning to find the best performers. Now also might be the time to expand your keyword list to bring in traffic from other untapped areas.

That saves a lot of wasted spend! Do you have the right negative keywords? Refine your negative keywords to reduce the number of wasted impressions and clicks. A big part of AdWords management is experimenting with new ad copy and using multivariate testing to determine what works best for your perfect customers. Is click fraud costing you valuable AdWords dollars? Are fake clicks losing you customers? Check your Google Ads account for potential click fraud and take the right steps to eliminate it.

For example, adding TrustPilot reviews and reducing the form fields is proven to boost conversions. There are just a few of the things your agency will review and optimise to increase the strength of your Google AdWords campaigns and grow profitability.

You need to allow time for onboarding. Google needs to review and approve your ad. Not to mention the ongoing time and effort to track and optimise your results. Truth is, doing AdWords on your own is hard — especially when you don't know what to expect. He has a long illustrious career in the SEO and SEM industry and has written for many prestigious websites, including entrepreneur.

He was also featured on Sky News Business and awarded the 30under30 award by Anthill. Blog Online advertising Google Adwords. Does Google Ads work? However, getting the real revenue-busting results everyone raves about takes time. So the question is… How long does it take for Google Ads to work? Our years of experience managing ad campaigns for small businesses and enterprises alike mean we recommend: At least 6 months to mature a campaign months to develop a strong campaign 12 months?!

But the results are worth it. As we said, the results are worth the wait. Why does PPC take so long to work? What to do to improve Google Ads results 1. There are two key parts to this. What are your goals? Who are your competitors? Who are your ideal customers? Where are you starting from? Optimise your ad campaigns Every great AdWords campaign is a work in progress. Stagnation is the enemy of PPC success. But you can only optimise if you have collected enough data to make informed decisions.

Image Source: Klipfolio Better still, the agency has time and resources to dedicate to testing different elements of your campaign to see what combinations get better results. Test your ad copy for quicker review Your ad has been submitted to Google for review, so now you just wait for it to go live, right? Google takes time to approve your ad. Keywords: Does the ad make sense for the keywords? Landing page: Does your ad match your landing page?

It all comes down to Google wanting to give searchers the best possible experience. But it can happen. So, how long does it take for Google to review your ad? And Google reviews ads in the order that it receives them.

So, you simply join a queue. On average, Google will review most ads within one business day. But it has been known to take longer than one business day. Remember: Google wants to give searchers the best experience. So writing ads that result in a poor user experience is a surefire way to get disapproved. You simply create or edit your ad and submit it for approval of your headline, landing page, keywords, and description.

Google AdWords has millions of advertisers using their platform. Meaning there are millions of other advertisers creating dozens of ads each and every day. And this also causes some hiccups in the user experience. Google needs to review and process each ad first to make sure that it measures up to their standards. On top of that, Google will place you in the current queue behind advertisers who recently submitted their own ads for review.

With such a painstakingly detailed review process, ads can sometimes take days to get approved. Ads that become eligible will appear in your ads section like this:. That simply lets you know that Google has not fully approved your ad yet but that you are still able to run it on specific pages even during the review process. Google could still disapprove the ad, so always make sure that you check back the next day. It might require a few tweaks or adjustments over the course of a few business days.

Thankfully, there are a few surefire ways to get your ads cleared fast without hassle or delays. Google AdWords has a long laundry list of policies that you need to meet. But they do exist. Follow these, and your ads will pass ASAP with flying colors. Prohibited content is simply about the content of your ads and what Google restricts on their network. For example, AdWords prohibits the sale and promotion of counterfeit goods. Other prohibited content includes dangerous products or services like drugs, psychoactive substances, weapons, fireworks, explosives, and tobacco-based products.

Prohibited practices include anything that abuses the ad network, involves data collection and selling of the data, or misrepresentation. Meaning you need an SSL certificate on your website if you want to run ads to drive direct sales.

Lastly, transparency is key. For example, obscuring or omitting interest rates will get you flagged. You need to have a transparent landing page to go along with your ad. Restricted content applies to the advertising of things like:.

Dozens of industries have detailed restrictions. Lastly, editorial and technical requirements are big for AdWords. Image Source. Ads and landing pages need to have great message match to get fast approval on AdWords. Message match is simply how well your message carries from ad to landing page.

Image source. The core message stays the same as the user clicks from ad to landing page. Meaning there are no tricks, gimmicks, or false deals showing up.